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Dream To Seam – Agatha Ruiz De La Prada

Friday, 6. January 2012 10:29

Dream To Seam – Agatha Ruiz de la Prada from modaCYCLE on Vimeo.

modaCYCLE’s Seth Friedermann sits down with famed Spanish designer Agatha Ruiz de la Prada for an in-depth interview about how she works. This is the second episode of the Dream To Seam series.

Category:design, documentary, fashion, modaCYCLE, what is art | Comment (0) | Author:

Dream To Seam – Ralph Rucci

Wednesday, 9. February 2011 11:47

This is the first episode in a series we’ve started to produce for modaCYCLE, extended interviews called Dream To Seam.

Dream To Seam – Ralph Rucci from modaCYCLE on Vimeo.

Dream To Seam is an interview series from modaCYCLE. This episode features top American fashion designer Ralph Rucci.

Category:design, documentary, fashion, modaCYCLE, styling, what is art | Comment (0) | Author:

Critical Lessons for Photographers 1.0

Tuesday, 7. December 2010 10:24

I’ve been running the formal critique section of the forum on the Model Mayhem community site since it was started, and over the last few years I’ve identified several recurring issues. Here are my stock responses to some of the most common problems new and experienced photographers have. [...]

Category:compositing, craft, fashion, guide, photography, resources, rules, runway, what is art | Comment (0) | Author:

Primal Hunting Instinct and The Lens

Tuesday, 20. April 2010 21:31

I’m going through a lot of old magazines ripping out the photos I like and tossing the other 99.5% of the paper.

One thing I noticed in the stack of what I’ve kept, the models don’t look at the camera very often. I sometimes tell new models “don’t look at the camera unless you mean it.”

I look at all of these thousands of images in the magazines I’m tossing out, and I have a visceral reaction to compelling lighting, compositions, dances of color on the page. When I look at a photo in which the model is just standing there deer in headlights waiting for the shutter to click, supremely unconfident, no matter what is going on in the rest of the image, I have a strong dislike for the whole. If it is an interesting setting, I am even angry at the photographer for wasting it on an uncompelling subject.

To me, photography is only a rush when it feels challenging, and if the model just stands there looking at the lens, waiting to have their picture taken, it is uninteresting. I don’t like when they submit to the process, when they are having their picture taken rather than being interesting.

Unless you have the confidence to stare down the lens or tell a story, don’t go near it, the lens will know you are weak. The lens is predatory. To use it is always to be hunting for something. When the prey is immediately submissive, the hunt is dull.

Category:art, art direction, craft, detail, directing, editorial, fashion, hypothesis, magazines, photography, rant, rules | Comments (1) | Author: